5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online
Video Marketing
The latest trends and news for digital marketers.
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This
How programmatic video marketing makes consumers laugh, cry, and then buy
Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video
Top Live Video Streaming Mobile Apps
A while ago smartphones won popular attention, and now they are more than conventional cell phones. People are getting used to watching their content anywhere,
Live-Streaming for Business: How, When, and Why You Should Use It
Social media is big—but video is getting bigger. Part of the reason why is the amazing growth of live streaming. Live streaming is just what
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a
5 things to know about in-app mobile video advertising
Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked
What does video marketing have to do with the customer experience?
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video”
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look