3 ways to master social media content marketing
I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object
Social Media
The latest trends and news for digital marketers.
3 ways to use images to elevate your business
Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture
How to use content and social to promote your small business
Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media.
How your business can benefit from micro-influencer marketing
Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general,
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
5 steps for acing your media outreach
I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part
10 telling examples of the power of B2B influencer marketing
Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient
The evolving role of social media in ecommerce
As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing
