3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic
Return On Investment
The latest trends and news for digital marketers.
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the
The top 7 trends in corporate video content
We live in a visual society and, increasingly, a video society. The corporate world knows this, and is leveraging video for uses other than just
4 steps to ROI-positive marketing attribution in 90 days
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to
Fixing the ROI problem with influencer marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing
What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of
4 ROI-boosting marketing automation tools
“The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.” — Greg Head, Former
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. No matter your political views,