A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that
Pay-Per-Click
The latest trends and news for digital marketers.
From being too broad to being too lazy: three common PPC fails
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today.
5 tips to make PPC advertising work for your business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up
How targeted do you need to make your PPC landing pages?
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages
How to use CRO as a power boost for paid search, social ads and SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here
Holistic search strategy: 5 ways to prioritize organic & paid search
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even
LTV vs. CPA: which metric matters most?
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime
Top 10 copywriting tips to improve your PPC ads
Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to
SEO vs. PPC: which channel is right for you?
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or
