How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are
Pay-Per-Click
The latest trends and news for digital marketers.
How to organize your keyword lists
Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just
Working around Google Analytics to improve your content marketing
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the
5 tactics to drive website traffic that aren’t SEO
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your
5 PPC best practices to maximize performance
What performance marketer doesn’t love a useful tip or two? We are all looking for ways to drive our results over the finish line. We
Five ways to use predictive analytics
The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial
How to avoid these common PPC mistakes
Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make.
Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come
3 key digital marketing tactics you can use to increase conversions ASAP
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago,
