How programmatic native advertising will increase your profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching
Native Advertising
The latest trends and news for digital marketers.
How targeted marketing can improve your brand’s efficiency
When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing
How google adsense users can buy native ad traffic without getting banned
There is no doubt that Google AdSense is one of the most efficient monetization solutions for content publishers. Few other services can generate consistent revenue
Top 8 native advertising platforms for advertisers and publishers
Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional
How social native is becoming the king of native advertising
If anyone has an eye for what’s next in the world of marketing, it’s probably Jeff Ragovin. After co-founding and being one of the key
The differences between branded content and native advertising
Despite the ever-increasing popularity of content marketing, there’s lingering uncertainty about the distinction between branded content and native advertising. “These terms get interchanged within the wider industry and
Native advertising is not content marketing
When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so
Carrier Targeting added for Native and Display campaigns
We have added a new targeting option for Native and Display campaigns – Carriers segments & filters. To enable carriers segments and filters you need to:
Getting a clearer picture of local marketing attribution
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of
