6 must-do’s when creating an influencer marketing campaign
Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding
Influencer Marketing
The latest trends and news for digital marketers.
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define
10 telling examples of the power of B2B influencer marketing
Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient
How to create a successful influencer marketing campaign
Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is
To drive massive online traffic, start with what your audience loves
With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can
Fixing the ROI problem with influencer marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power
7 steps you can take right now to start selling more
As a salesperson, there are only so many things you can control. You can’t control market trends, changes at your company, your prospects’ moods or the
What’s the difference between remarketing and retargeting?
A mere 2% of people actually convert to becoming a sale the first time they land on your webpage. This number might seem surprisingly low,
What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of