Monetisation flexibility with ads that fit
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases,
Display Advertising
The latest trends and news for digital marketers.
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the
How targeted marketing can improve your brand’s efficiency
When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing
8 super creative, crazy effective display ad ideas
Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound
What is the definition of display advertising?
Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any
Carrier Targeting added for Native and Display campaigns
We have added a new targeting option for Native and Display campaigns – Carriers segments & filters. To enable carriers segments and filters you need to:
How to get targeted traffic to your website
Publish articles around your keywords on as many sites as possible. There are quite a few article sites that have articles you can use or
