The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
Digital Marketing
The latest trends and news for digital marketers.
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
How deep learning is changing the game for both advertisers and consumers
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before.
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the
Four collaboration tools to bring your marketing efforts to a new level
Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There
Why programmatic is the future of digital display advertising (Infographic)
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral optionfor both its staff and customers. The move was made in response
13 headline writing hacks for digital marketers
A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve
