How content marketing can save your digital marketing strategy
In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. One thing we’ve had
Digital Marketing
The latest trends and news for digital marketers.
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what
Top 10 Reasons to Use Paid Search Marketing
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that
What You Need to Know About Internet Marketing
Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business. But what is internet marketing, really?
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud
Call to B2B marketers: Job titles matter more than you think
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how
Why branded content is essential to advertising in the digital age
As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the
Programmatic media buying has changed digital marketing… for good
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going
How to grow a small business with top monetization
Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future.
