How images affect your CTR & conversion rates
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your
Brand Awereness
The latest trends and news for digital marketers.
Customer experience should be treated as your single most important product
To talk about Customer Experience (CX), let’s first define it: CX represents the interaction between a business and customer over the course of a relationship,
Factors that influence your website’s credibility
Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business
The clock is ticking for brands to ‘go native’
For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it
5 major tips to build & improve your online presence with content marketing
You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority
Outstanding advertising: it’s about quality, as well as control
Marketers are always going to be concerned with where their ads appear. It’s understandable- the ever-expanding world of the internet unfortunately gives ample opportunity for
10 psychological tricks to boost your website’s sales
Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers.
15 digital marketing tips for new companies seeking brand recognition
With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try.