The Best Voluum DSP Alternative: Exploring PPCmate DSP And Premium DSP
In the fast-paced world of digital advertising, staying ahead of the curve is essential. For marketers and businesses, the news of Voluum DSP closing its
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The latest trends and news for digital marketers.
Navigating The AI MarTech Landscape: A CMO’s Guide To Choosing The Right Generative AI Tools
In today’s ever-evolving digital landscape, artificial intelligence (AI) has become the cornerstone of marketing technology (MarTech). Recent developments from industry giants like Adobe, Amazon, and
Revolutionizing Coding With Meta AI’s Code Llama (LLM) And Perplexity’s AI Search: A Game-Changer For Developers
In the ever-evolving landscape of technology, artificial intelligence (AI) continues to push boundaries and revolutionize industries. One such transformation is occurring in the realm of
The Rise Of Generative AI: Revolutionizing Customer-Centricity And Product Development In 2023
Artificial Intelligence (AI) has been making groundbreaking strides in recent years, transforming various industries and revolutionizing traditional approaches to problem-solving. One of the most intriguing
Customer Segmentation: The Role of Machine Learning To A More Strategic Marketing
Pexels.com When it comes to marketing, data-driven strategies are a must to understand who truly needs your product. From customer health scores to time on
How to improve the bounce rate of a Pop-under ad
What is and how Pop-under ads work Pop-under ads are online advertising that, when clicked, open a new browser window hidden behind the active window.
7 Ways To Increase Your Conversion Rate
Hey, I’m Michael Culp, and today, I’m going to show you 7 ways to increase your conversion rate! Conversion rate optimization (CRO) is a great
Mitsubishi Motors Canada uses propensity modeling to increase the conversion rate
The Goals Harness first-party data to predict consumer behavior. Reach customers that are likely to make a car purchase. Drive valuable traffic to the car
Uber Eats delivers a 10% increase in campaign reach with Display & Video 360
The Goals Become the go-to food delivery app by associating Uber Eats with key cultural moments. Build brand awareness. The Approach Increased visibility during football
