Case studies › Non-profit

A wildlife charity grows results month after month in Saudi Arabia

A wildlife charity promoted donations with push ads on PPCmate, reaching 8–9M impressions over 7 months, at 0.60–0.65% click-through rate.

PushDonationsMiddle East & AfricaNon-profit

8–9Mimpressions

50–60Kclicks

0.60–0.65%click-through rate

3K+tracked conversions

At a glance

IndustryNon-profit

GoalDonations

Ad formatsPush

RegionMiddle East & Africa

AdvertiserNon-profit

The challenge

A wildlife charity wanted more people to see donations, in Saudi Arabia, UAE, Egypt, without a big media budget or a marketing team running it every day.

What they did

Ran 12 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 7 of 12 campaigns.
Kept spend on proven placements with an allow list on 4 of 12 campaigns.
Used day-parting on 8 of 12 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 5 of 12 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Saudi Arabia58%

UAE23%

Egypt13%

Peru3%

Qatar2%

Australia1%

Devices

Impressions by device

Mobile · 56%

Desktop · 41%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 12:00, 14:00, 22:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.56%

Vs. the platform

Click-through rate: above typical

This case 0.61%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$50/day	3/day	Saudi Arabia	Desktop	2–3M	15–20K	0.75%	1K+	May–Nov
Campaign 2Push	Smart CPC	$25/day	3/day	UAE	Mobile	1–2M	9K+	0.79%	500+	Jun–Nov
Campaign 3Push	Smart CPC	$10/day	2/day	Egypt	Mobile	800–850K	6K+	0.76%	400+	Jul–Nov
Campaign 4Push	Smart CPC	$20/day	2/day	Saudi Arabia	Mobile	750–800K	6K+	0.91%	500+	Aug–Nov
Campaign 5Push	Smart CPC	$50/day	2/day	UAE	Desktop	650–700K	6K+	0.87%	400+	Sep–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

7 months on PPCmate, month by month

May~703KCTR 0.46%First month

Jun~1.0MCTR 0.52%

Jul~1.1MCTR 0.57%

Aug~1.2MCTR 0.55%

Sep~1.5MCTR 0.56%

Oct~1.6MCTR 0.70%

Nov~1.7MCTR 0.75%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.