Case studies › Non-profit
How a children's charity promotes monthly donors in Germany and Switzerland with push ads
A children's charity promoted monthly donors with push ads on PPCmate, reaching 350–400K impressions over 9 months, at 0.65–0.70% click-through rate.
PushDonationsEuropeNon-profit
350–400Kimpressions
2K+clicks
0.65–0.70%click-through rate
100+tracked conversions
At a glance
IndustryNon-profit
GoalDonations
Ad formatsPush
RegionEurope
AdvertiserNon-profit
The challenge
A children's charity wanted more people to see monthly donors, in Germany, Switzerland, France, without a big media budget or a marketing team running it every day.
What they did
- Ran 24 campaigns on Push, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 15 of 24 campaigns.
- Kept spend on proven placements with an allow list on 10 of 24 campaigns.
- Used day-parting on 19 of 24 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 11 of 24 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
Germany58%
Switzerland23%
France13%
Egypt3%
Japan2%
Poland1%
Devices
Impressions by device
Mobile · 80%
Desktop · 18%
Tablet · 2%
Best time of day
Hour by hour (UTC)
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Darker = higher click-through rate. Strongest hours (UTC): 1:00, 8:00, 14:00, 21:00.
Ad formats
How the impressions split
~100%of impressions from push · CTR 0.63%
Vs. the platform
Click-through rate: above typical
This case 0.69%
LowTypical push 0.16–0.34%High
Typical = middle half of 121 push campaigns on PPCmate since February 2026.
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Push | Smart CPC | $50/day | 3/day | Germany | Desktop | 200–250K | 1K+ | 0.68% | 81 | Mar–Nov | |
| Campaign 2Push | Smart CPC | $25/day | 3/day | Switzerland | Mobile | 25–30K | 100+ | 0.67% | 10 | Apr–Nov | |
| Campaign 3Push | Smart CPC | $10/day | 1/day | France | Mobile | 15–20K | 100+ | 0.80% | 10 | May–Nov | |
| Campaign 4Push | Smart CPC | $10/day | 3/day | Germany | Mobile | 10–15K | 100+ | 0.88% | 6 | Jun–Nov | |
| Campaign 5Push | Fixed CPC | $25/day | 3/day | Switzerland | Desktop | 10–15K | 80 | 0.63% | 6 | Jul–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
9 months on PPCmate, month by month
Mar~22KCTR 0.53%First month
Apr~30KCTR 0.46%
May~32KCTR 0.57%
Jun~39KCTR 0.67%
Jul~46KCTR 0.60%
Aug~46KCTR 0.77%
Sep~53KCTR 0.73%
Oct~61KCTR 0.83%
Nov~65KCTR 0.77%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
Related case studies
CASE STUDY🇸🇦🇦🇪🇪🇬
8–9M
A wildlife charity grows results month after month in Saudi ArabiaRead case study →
CASE STUDY🇹🇭🇲🇾🇮🇩
2–3M
A clean water charity wins 2M+ impressions in Thailand and Malaysia at a low costRead case study →
CASE STUDY🇺🇸🇨🇦🇵🇷
12–13M
A disaster relief fund reaches 12M+ people in the US with push adsRead case study →