Case studies › Non-profit

A disaster relief fund reaches 12M+ people in the US with push ads

A disaster relief fund promoted emergency donations with push ads on PPCmate, reaching 12–13M impressions over 5 months, at 0.75–0.80% click-through rate.

PushDonationsNorth AmericaNon-profit

12–13Mimpressions

100–110Kclicks

0.75–0.80%click-through rate

5K+tracked conversions

At a glance

IndustryNon-profit

GoalDonations

Ad formatsPush

RegionNorth America

AdvertiserNon-profit

The challenge

A disaster relief fund wanted more people to see emergency donations, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.

What they did

Ran 21 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 14 of 21 campaigns.
Kept spend on proven placements with an allow list on 3 of 21 campaigns.
Used day-parting on 13 of 21 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 15 of 21 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States58%

Canada23%

Puerto Rico13%

Qatar3%

Egypt2%

Australia1%

Devices

Impressions by device

Mobile · 56%

Desktop · 40%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 4:00, 8:00, 19:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.81%

Vs. the platform

Click-through rate: above typical

This case 0.78%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$50/day	3/day	United States	Desktop	1–2M	15–20K	0.96%	1K+	Jul–Nov
Campaign 2Push	Smart CPC	$20/day	3/day	Canada	Mobile	1–2M	10–15K	0.82%	900+	Aug–Nov
Campaign 3Push	Fixed CPC	$100/day	1/day	Puerto Rico	Mobile	1–2M	10–15K	0.91%	600+	Sep–Nov
Campaign 4Push	Fixed CPC	$10/day	2/day	United States	Mobile	700–750K	4K+	0.66%	300+	Oct–Nov
Campaign 5Push	Smart CPC	$50/day	3/day	Canada	Desktop	650–700K	5K+	0.80%	200+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~1.8MCTR 0.58%First month

Aug~2.2MCTR 0.59%

Sep~2.4MCTR 0.72%

Oct~3.1MCTR 0.80%

Nov~3.5MCTR 1.01%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.