Case studies › Non-profit

A clean water charity wins 2M+ impressions in Thailand and Malaysia at a low cost

A clean water charity promoted donations with push ads on PPCmate, reaching 2–3M impressions over 9 months, at 0.80–0.85% click-through rate.

PushDonationsAsia-PacificNon-profit

2–3Mimpressions

20–25Kclicks

0.80–0.85%click-through rate

1K+tracked conversions

At a glance

IndustryNon-profit

GoalDonations

Ad formatsPush

RegionAsia-Pacific

AdvertiserNon-profit

The challenge

A clean water charity wanted more people to see donations, in Thailand, Malaysia, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 9 campaigns on Push.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 4 of 9 campaigns.
Kept spend on proven placements with an allow list on 5 of 9 campaigns.
Used day-parting on 4 of 9 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 5 of 9 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Thailand58%

Malaysia23%

Indonesia13%

Italy3%

Qatar2%

Japan1%

Devices

Impressions by device

Mobile · 79%

Desktop · 19%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 9:00, 15:00, 16:00, 22:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.73%

Vs. the platform

Click-through rate: above typical

This case 0.83%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$25/day	1/day	Thailand	Desktop	1–2M	10–15K	0.88%	700+	Mar–Nov
Campaign 2Push	Smart CPC	$100/day	3/day	Malaysia	Mobile	500–550K	3K+	0.63%	100+	Apr–Nov
Campaign 3Push	Fixed CPC	$25/day	3/day	Indonesia	Mobile	200–250K	2K+	0.98%	100+	May–Nov
Campaign 4Push	Smart CPC	$10/day	3/day	Thailand	Mobile	150–160K	1K+	0.88%	84	Jun–Nov
Campaign 5Push	Fixed CPC	$25/day	3/day	Malaysia	Desktop	100–110K	700+	0.70%	42	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~159KCTR 0.52%First month

Apr~176KCTR 0.57%

May~200KCTR 0.67%

Jun~274KCTR 0.74%

Jul~278KCTR 0.79%

Aug~331KCTR 0.80%

Sep~354KCTR 0.84%

Oct~374KCTR 1.01%

Nov~443KCTR 1.08%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.