Case studies › Health & Beauty
A weight-loss program wins 16M+ impressions in Australia at a low cost
A weight-loss program promoted program sign-ups with TikTok ads on PPCmate, reaching 16–17M impressions over 10 months, at 1.05–1.10% click-through rate.
TikTokSign-upsAsia-PacificAffiliate
16–17Mimpressions
170–180Kclicks
1.05–1.10%click-through rate
10–15Ktracked conversions
At a glance
IndustryHealth & Beauty
GoalSign-ups
Ad formatsTikTok
RegionAsia-Pacific
AdvertiserAffiliate
The challenge
A weight-loss program wanted more people to see program sign-ups, in Australia, Japan, Malaysia, without a big media budget or a marketing team running it every day.
What they did
- Ran 43 campaigns on TikTok, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 32 of 43 campaigns.
- Kept spend on proven placements with an allow list on 12 of 43 campaigns.
- Used day-parting on 26 of 43 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 22 of 43 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
Australia58%
Japan23%
Malaysia13%
Japan3%
Qatar2%
Italy1%
Devices
Impressions by device
Mobile · 78%
Desktop · 20%
Tablet · 2%
Best time of day
Hour by hour (UTC)
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Darker = higher click-through rate. Strongest hours (UTC): 5:00, 9:00, 12:00, 20:00.
Ad formats
How the impressions split
~100%of impressions from TikTok · CTR 1.12%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1TikTok | Smart CPC | $100/day | 3/day | Australia | Desktop | 15–16M | 250–300K | 1.70% | 20–25K | Feb–Nov | |
| Campaign 2TikTok | Smart CPC | $25/day | 3/day | Japan | Mobile | 90–100K | 1K+ | 1.63% | 90 | Mar–Nov | |
| Campaign 3TikTok | Smart CPC | $10/day | 1/day | Malaysia | Mobile | 30–40K | 300+ | 1.15% | 22 | Apr–Nov | |
| Campaign 4TikTok | Smart CPC | $20/day | 3/day | Australia | Mobile | 20–25K | 300+ | 1.53% | 23 | May–Nov | |
| Campaign 5TikTok | Smart CPC | $25/day | 3/day | Japan | Desktop | 20–25K | 300+ | 1.37% | 19 | Jun–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
10 months on PPCmate, month by month
Feb~823KCTR 0.83%First month
Mar~1.1MCTR 0.90%
Apr~1.3MCTR 0.78%
May~1.4MCTR 1.00%
Jun~1.6MCTR 1.04%
Jul~1.6MCTR 1.08%
Aug~1.9MCTR 1.19%
Sep~2.2MCTR 1.00%
Oct~2.1MCTR 1.06%
Nov~2.5MCTR 1.27%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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