Case studies › E-commerce

A sports nutrition store wins 350K+ impressions in Australia at a low cost

A sports nutrition store promoted protein bundles with TikTok and native ads on PPCmate, reaching 350–400K impressions over 10 months, at 1.20–1.25% click-through rate.

TikTokNativeSales / CPAAsia-PacificBrand

350–400Kimpressions

4K+clicks

1.20–1.25%click-through rate

200+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsTikTok, Native

RegionAsia-Pacific

AdvertiserBrand

The challenge

A sports nutrition store wanted more people to see protein bundles, in Australia, Japan, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 50 campaigns on TikTok and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 37 of 50 campaigns.
Kept spend on proven placements with an allow list on 15 of 50 campaigns.
Used day-parting on 32 of 50 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 23 of 50 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Australia58%

Japan23%

Malaysia13%

Australia3%

Japan2%

Italy1%

Devices

Impressions by device

Mobile · 74%

Desktop · 24%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 8:00, 10:00, 15:00.

Ad formats

How the impressions split

~70%of impressions from TikTok · CTR 1.06%

~30%of impressions from native · CTR 0.48%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$20/day	2/day	Australia	Desktop	60–70K	400+	0.65%	28	Feb–Nov
Campaign 2TikTok	Smart CPC	$50/day	3/day	Japan	Mobile	50–60K	700+	1.22%	38	Mar–Nov
Campaign 3TikTok	Smart CPC	$20/day	2/day	Malaysia	Mobile	50–60K	900+	1.70%	52	Apr–Nov
Campaign 4Native	Smart CPC	$25/day	3/day	Australia	Mobile	10–15K	56	0.43%	4	May–Nov
Campaign 5TikTok	Smart CPC	$10/day	3/day	Japan	Desktop	10–15K	100+	1.28%	10	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~17KCTR 0.82%First month

Mar~21KCTR 0.97%

Apr~26KCTR 0.97%

May~31KCTR 1.17%

Jun~31KCTR 1.03%

Jul~40KCTR 1.19%

Aug~38KCTR 1.11%

Sep~43KCTR 1.32%

Oct~53KCTR 1.42%

Nov~53KCTR 1.55%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.