Case studies › E-commerce

A dropshipping team promotes trending products to 800K+ people in the UK

A dropshipping team promoted trending products with native and display ads on PPCmate, reaching 800–850K impressions over 4 months, at 0.50–0.55% click-through rate.

NativeDisplaySales / CPAEuropeAffiliate

800–850Kimpressions

4K+clicks

0.50–0.55%click-through rate

200+tracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsNative, Display

RegionEurope

AdvertiserAffiliate

The challenge

A dropshipping team wanted more people to see trending products, in United Kingdom, Ireland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 46 campaigns on Native and Display, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 35 of 46 campaigns.
Kept spend on proven placements with an allow list on 12 of 46 campaigns.
Used day-parting on 33 of 46 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 24 of 46 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United Kingdom58%

Ireland23%

France13%

Italy3%

Australia2%

Japan1%

Devices

Impressions by device

Mobile · 58%

Desktop · 39%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 7:00, 19:00, 21:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from native · CTR 0.53%

~30%of impressions from display · CTR 0.35%

Vs. the platform

Click-through rate: above typical

This case 0.53%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Smart CPC	$20/day	1/day	United Kingdom	Desktop	130–140K	400+	0.31%	26	Aug–Nov
Campaign 2Native	Smart CPC	$10/day	3/day	Ireland	Mobile	50–60K	300+	0.57%	20	Sep–Nov
Campaign 3Native	Smart CPC	$20/day	3/day	France	Mobile	50–60K	300+	0.62%	25	Oct–Nov
Campaign 4Display	Smart CPC	$50/day	2/day	United Kingdom	Mobile	30–40K	100+	0.49%	11	Nov
Campaign 5Native	Smart CPC	$50/day	1/day	Ireland	Desktop	30–40K	100+	0.56%	13	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~151KCTR 0.40%First month

Sep~178KCTR 0.53%

Oct~221KCTR 0.52%

Nov~272KCTR 0.61%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.