Case studies › Health & Beauty

A skincare brand promotes a new serum to 1M+ people in the UK

A skincare brand promoted a new serum with native and display ads on PPCmate, reaching 1–2M impressions over 5 months, at 0.55–0.60% click-through rate.

NativeDisplaySales / CPAEuropeBrand

1–2Mimpressions

9K+clicks

0.55–0.60%click-through rate

600+tracked conversions

At a glance

IndustryHealth & Beauty

GoalSales / CPA

Ad formatsNative, Display

RegionEurope

AdvertiserBrand

The challenge

A skincare brand wanted more people to see a new serum, in United Kingdom, Ireland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 9 campaigns on Native and Display.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 5 of 9 campaigns.
Kept spend on proven placements with an allow list on 3 of 9 campaigns.
Used day-parting on 6 of 9 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 3 of 9 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United Kingdom58%

Ireland23%

France13%

Qatar3%

Australia2%

Egypt1%

Devices

Impressions by device

Mobile · 56%

Desktop · 40%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 2:00, 11:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from native · CTR 0.52%

~30%of impressions from display · CTR 0.35%

Vs. the platform

Click-through rate: above typical

This case 0.55%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Smart CPC	$25/day	3/day	United Kingdom	Desktop	400–450K	1K+	0.36%	100+	Jul–Nov
Campaign 2Native	Smart CPC	$25/day	3/day	Ireland	Mobile	350–400K	1K+	0.52%	100+	Aug–Nov
Campaign 3Native	Smart CPC	$100/day	3/day	France	Mobile	300–350K	1K+	0.47%	89	Sep–Nov
Campaign 4Display	Smart CPC	$10/day	2/day	United Kingdom	Mobile	100–110K	300+	0.33%	24	Oct–Nov
Campaign 5Native	Fixed CPC	$100/day	3/day	Ireland	Desktop	90–100K	500+	0.56%	30	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~210KCTR 0.42%First month

Aug~266KCTR 0.48%

Sep~326KCTR 0.61%

Oct~386KCTR 0.55%

Nov~464KCTR 0.61%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.