Case studies › E-commerce

A home decor brand grows results month after month in Mexico

A home decor brand promoted home decor products with native ads on PPCmate, reaching 16–17M impressions over 8 months, at 0.50–0.55% click-through rate.

NativeTrafficLATAMBrand

16–17Mimpressions

80–90Kclicks

0.50–0.55%click-through rate

5K+tracked conversions

At a glance

IndustryE-commerce

GoalTraffic

Ad formatsNative

RegionLATAM

AdvertiserBrand

The challenge

A home decor brand wanted more people to see home decor products, in Mexico, Brazil, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 12 campaigns on Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 9 of 12 campaigns.
Kept spend on proven placements with an allow list on 2 of 12 campaigns.
Used day-parting on 8 of 12 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 3 of 12 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Mexico58%

Brazil23%

Peru13%

Japan3%

Qatar2%

Egypt1%

Devices

Impressions by device

Mobile · 56%

Desktop · 41%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 5:00, 10:00, 11:00, 16:00.

Ad formats

How the impressions split

~100%of impressions from native · CTR 0.54%

Vs. the platform

Click-through rate: above typical

This case 0.51%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$20/day	3/day	Mexico	Desktop	12–13M	60–70K	0.49%	3K+	Apr–Nov
Campaign 2Native	Fixed CPC	$50/day	3/day	Brazil	Mobile	800–850K	4K+	0.51%	300+	May–Nov
Campaign 3Native	Fixed CPC	$10/day	2/day	Peru	Mobile	750–800K	3K+	0.46%	200+	Jun–Nov
Campaign 4Native	Smart CPC	$10/day	3/day	Mexico	Mobile	300–350K	2K+	0.64%	100+	Jul–Nov
Campaign 5Native	Smart CPC	$10/day	3/day	Brazil	Desktop	250–300K	1K+	0.51%	82	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~1.1MCTR 0.33%First month

May~1.4MCTR 0.42%

Jun~1.6MCTR 0.43%

Jul~1.7MCTR 0.47%

Aug~2.3MCTR 0.47%

Sep~2.6MCTR 0.52%

Oct~2.6MCTR 0.59%

Nov~2.8MCTR 0.66%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.