Case studies › E-commerce

A coffee subscription scales coffee subscriptions across 10 countries with Facebook and Instagram and native ads

A coffee subscription promoted coffee subscriptions with Facebook & Instagram and native ads on PPCmate, reaching 6–7M impressions over 5 months, at 1.50–1.55% click-through rate.

Facebook & InstagramNativeSign-upsAsia-PacificBrand

6–7Mimpressions

100–110Kclicks

1.50–1.55%click-through rate

5K+tracked conversions

At a glance

IndustryE-commerce

GoalSign-ups

Ad formatsFacebook & Instagram, Native

RegionAsia-Pacific

AdvertiserBrand

The challenge

A coffee subscription wanted more people to see coffee subscriptions, in Philippines, Indonesia, Thailand, without a big media budget or a marketing team running it every day.

What they did

Ran 52 campaigns on Facebook & Instagram and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 36 of 52 campaigns.
Kept spend on proven placements with an allow list on 16 of 52 campaigns.
Used day-parting on 34 of 52 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 24 of 52 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Philippines58%

Indonesia23%

Thailand13%

Japan3%

Australia2%

Egypt1%

Devices

Impressions by device

Mobile · 60%

Desktop · 37%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 2:00, 5:00, 14:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.45%

~30%of impressions from native · CTR 0.40%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$25/day	1/day	Philippines	Desktop	1–2M	9K+	0.57%	500+	Jul–Nov
Campaign 2Facebook & Instagram	Smart CPC	$50/day	2/day	Indonesia	Mobile	500–550K	7K+	1.39%	500+	Aug–Nov
Campaign 3Facebook & Instagram	Smart CPC	$20/day	2/day	Thailand	Mobile	250–300K	5K+	1.95%	400+	Sep–Nov
Campaign 4Native	Smart CPC	$100/day	2/day	Philippines	Mobile	250–300K	1K+	0.47%	94	Oct–Nov
Campaign 5Facebook & Instagram	Smart CPC	$20/day	3/day	Indonesia	Desktop	190–200K	3K+	1.93%	200+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~987KCTR 1.12%First month

Aug~1.2MCTR 1.33%

Sep~1.3MCTR 1.37%

Oct~1.6MCTR 1.71%

Nov~1.8MCTR 1.83%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.