Case studies › Gaming

How a browser game promotes new players in the Philippines and Indonesia with Facebook and Instagram and native ads

A browser game promoted new players with Facebook & Instagram and native ads on PPCmate, reaching 2–3M impressions over 9 months, at 1.55–1.60% click-through rate.

Facebook & InstagramNativeSign-upsAsia-PacificBrand

2–3Mimpressions

30–40Kclicks

1.55–1.60%click-through rate

2K+tracked conversions

At a glance

IndustryGaming

GoalSign-ups

Ad formatsFacebook & Instagram, Native

RegionAsia-Pacific

AdvertiserBrand

The challenge

A browser game wanted more people to see new players, in Philippines, Indonesia, Thailand, without a big media budget or a marketing team running it every day.

What they did

Ran 7 campaigns on Facebook & Instagram and Native.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 5 of 7 campaigns.
Kept spend on proven placements with an allow list on 3 of 7 campaigns.
Used day-parting on 4 of 7 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 5 of 7 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Philippines58%

Indonesia23%

Thailand13%

Poland3%

Australia2%

Italy1%

Devices

Impressions by device

Mobile · 70%

Desktop · 27%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 12:00, 13:00, 19:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.54%

~30%of impressions from native · CTR 0.42%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPC	$50/day	1/day	Philippines	Desktop	1–2M	7K+	0.61%	300+	Mar–Nov
Campaign 2Facebook & Instagram	Fixed CPC	$50/day	2/day	Indonesia	Mobile	350–400K	6K+	1.88%	300+	Apr–Nov
Campaign 3Facebook & Instagram	Smart CPC	$100/day	3/day	Thailand	Mobile	250–300K	4K+	1.66%	200+	May–Nov
Campaign 4Native	Smart CPC	$100/day	1/day	Philippines	Mobile	250–300K	1K+	0.52%	73	Jun–Nov
Campaign 5Facebook & Instagram	Smart CPC	$100/day	3/day	Indonesia	Desktop	200–250K	2K+	1.44%	200+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~164KCTR 1.27%First month

Apr~165KCTR 1.36%

May~223KCTR 1.33%

Jun~255KCTR 1.43%

Jul~280KCTR 1.49%

Aug~336KCTR 1.71%

Sep~337KCTR 1.78%

Oct~349KCTR 1.65%

Nov~378KCTR 1.75%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.