Case studies › Gaming

A strategy game studio scales new players across 9 countries with display and native ads

A strategy game studio promoted new players with display and native ads on PPCmate, reaching 20–25M impressions over 8 months, at 0.35–0.40% click-through rate.

DisplayNativeSign-upsLATAMBrand

20–25Mimpressions

80–90Kclicks

0.35–0.40%click-through rate

4K+tracked conversions

At a glance

IndustryGaming

GoalSign-ups

Ad formatsDisplay, Native

RegionLATAM

AdvertiserBrand

The challenge

A strategy game studio wanted more people to see new players, in Brazil, Mexico, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 21 campaigns on Display and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 11 of 21 campaigns.
Kept spend on proven placements with an allow list on 5 of 21 campaigns.
Used day-parting on 16 of 21 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 13 of 21 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Brazil58%

Mexico23%

Peru13%

Egypt3%

Japan2%

Italy1%

Devices

Impressions by device

Mobile · 65%

Desktop · 32%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 7:00, 13:00, 17:00.

Ad formats

How the impressions split

~70%of impressions from display · CTR 0.33%

~30%of impressions from native · CTR 0.47%

Vs. the platform

Click-through rate: above typical

This case 0.38%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPM	$50/day	3/day	Brazil	Desktop	4–5M	20–25K	0.53%	1K+	Apr–Nov
Campaign 2Display	Fixed CPM	$20/day	3/day	Mexico	Mobile	2–3M	10–15K	0.42%	700+	May–Nov
Campaign 3Display	Smart CPM	$25/day	3/day	Peru	Mobile	2–3M	6K+	0.31%	300+	Jun–Nov
Campaign 4Native	Fixed CPM	$50/day	2/day	Brazil	Mobile	1–2M	7K+	0.44%	400+	Jul–Nov
Campaign 5Display	Fixed CPM	$50/day	3/day	Mexico	Desktop	1–2M	3K+	0.32%	200+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~1.7MCTR 0.25%First month

May~1.9MCTR 0.32%

Jun~2.3MCTR 0.33%

Jul~2.9MCTR 0.32%

Aug~2.8MCTR 0.36%

Sep~3.4MCTR 0.43%

Oct~4.1MCTR 0.46%Peak

Nov~3.7MCTR 0.44%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.