Case studies › SaaS & B2B

A cloud hosting provider reaches 1M+ people in Nigeria with display and native ads

A cloud hosting provider promoted hosting sign-ups with display and native ads on PPCmate, reaching 1–2M impressions over 9 months, at 0.35–0.40% click-through rate.

DisplayNativeSign-upsMiddle East & AfricaBrand

1–2Mimpressions

6K+clicks

0.35–0.40%click-through rate

400+tracked conversions

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsDisplay, Native

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A cloud hosting provider wanted more people to see hosting sign-ups, in Nigeria, Egypt, Algeria, without a big media budget or a marketing team running it every day.

What they did

Ran 23 campaigns on Display and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 14 of 23 campaigns.
Kept spend on proven placements with an allow list on 12 of 23 campaigns.
Used day-parting on 20 of 23 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 7 of 23 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Nigeria58%

Egypt23%

Algeria13%

Japan3%

Italy2%

Egypt1%

Devices

Impressions by device

Mobile · 84%

Desktop · 14%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 9:00, 21:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from display · CTR 0.39%

~30%of impressions from native · CTR 0.55%

Vs. the platform

Click-through rate: above typical

This case 0.39%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPM	$20/day	3/day	Nigeria	Desktop	400–450K	2K+	0.49%	100+	Mar–Nov
Campaign 2Display	Fixed CPM	$10/day	3/day	Egypt	Mobile	350–400K	1K+	0.42%	100+	Apr–Nov
Campaign 3Display	Smart CPM	$10/day	1/day	Algeria	Mobile	200–250K	900+	0.37%	68	May–Nov
Campaign 4Native	Fixed CPM	$20/day	1/day	Nigeria	Mobile	60–70K	300+	0.54%	23	Jun–Nov
Campaign 5Display	Smart CPM	$10/day	1/day	Egypt	Desktop	50–60K	200+	0.44%	14	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~99KCTR 0.26%First month

Apr~137KCTR 0.29%

May~149KCTR 0.37%

Jun~175KCTR 0.36%

Jul~196KCTR 0.35%

Aug~214KCTR 0.40%

Sep~240KCTR 0.39%

Oct~271KCTR 0.46%Peak

Nov~259KCTR 0.51%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.