Case studies › Finance & Fintech
A payments startup scales merchant sign-ups across 11 countries with display and native ads
A payments startup promoted merchant sign-ups with display and native ads on PPCmate, reaching 2–3M impressions over 4 months, at 0.40–0.45% click-through rate.
DisplayNativeSign-upsMiddle East & AfricaBrand
2–3Mimpressions
10–15Kclicks
0.40–0.45%click-through rate
500+tracked conversions
At a glance
IndustryFinance & Fintech
GoalSign-ups
Ad formatsDisplay, Native
RegionMiddle East & Africa
AdvertiserBrand
The challenge
A payments startup wanted more people to see merchant sign-ups, in Nigeria, Egypt, Algeria, without a big media budget or a marketing team running it every day.
What they did
- Ran 25 campaigns on Display and Native, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 15 of 25 campaigns.
- Kept spend on proven placements with an allow list on 5 of 25 campaigns.
- Used day-parting on 20 of 25 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 12 of 25 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
Nigeria58%
Egypt23%
Algeria13%
Australia3%
Egypt2%
Poland1%
Devices
Impressions by device
Mobile · 61%
Desktop · 36%
Tablet · 3%
Best time of day
Hour by hour (UTC)
0
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Darker = higher click-through rate. Strongest hours (UTC): 4:00, 10:00, 12:00, 14:00.
Ad formats
How the impressions split
~70%of impressions from display · CTR 0.39%
~30%of impressions from native · CTR 0.50%
Vs. the platform
Click-through rate: above typical
This case 0.40%
LowTypical display 0.02–0.11%High
Typical = middle half of 46 display campaigns on PPCmate since February 2026.
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Native | Fixed CPM | $20/day | 1/day | Nigeria | Desktop | 400–450K | 2K+ | 0.53% | 100+ | Aug–Nov | |
| Campaign 2Display | Fixed CPM | $100/day | 1/day | Egypt | Mobile | 200–250K | 900+ | 0.42% | 60 | Sep–Nov | |
| Campaign 3Display | Smart CPM | $25/day | 2/day | Algeria | Mobile | 200–250K | 800+ | 0.41% | 57 | Oct–Nov | |
| Campaign 4Native | Smart CPM | $25/day | 3/day | Nigeria | Mobile | 200–250K | 1K+ | 0.55% | 87 | Nov | |
| Campaign 5Display | Fixed CPM | $50/day | 2/day | Egypt | Desktop | 160–170K | 800+ | 0.49% | 55 | Aug–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
4 months on PPCmate, month by month
Aug~540KCTR 0.27%First month
Sep~685KCTR 0.35%
Oct~675KCTR 0.42%
Nov~802KCTR 0.51%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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