Case studies › E-commerce

A fashion e-commerce store promotes a new season collection to 16M+ people in Indonesia

A fashion e-commerce store promoted a new season collection with Facebook & Instagram and push ads on PPCmate, reaching 16–17M impressions over 6 months, at 1.70–1.75% click-through rate.

Facebook & InstagramPushSales / CPAAsia-PacificBrand

16–17Mimpressions

250–300Kclicks

1.70–1.75%click-through rate

15–20Ktracked conversions

At a glance

IndustryE-commerce

GoalSales / CPA

Ad formatsFacebook & Instagram, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

A fashion e-commerce store wanted more people to see a new season collection, in Indonesia, Malaysia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 33 campaigns on Facebook & Instagram and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 19 of 33 campaigns.
Kept spend on proven placements with an allow list on 11 of 33 campaigns.
Used day-parting on 20 of 33 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 16 of 33 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Indonesia58%

Malaysia23%

Philippines13%

Japan3%

Egypt2%

Poland1%

Devices

Impressions by device

Mobile · 71%

Desktop · 26%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 5:00, 12:00, 13:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.42%

~30%of impressions from push · CTR 0.80%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$100/day	1/day	Indonesia	Desktop	5–6M	30–40K	0.71%	2K+	Jun–Nov
Campaign 2Facebook & Instagram	Fixed CPC	$25/day	3/day	Malaysia	Mobile	2–3M	30–40K	1.31%	1K+	Jul–Nov
Campaign 3Facebook & Instagram	Fixed CPC	$100/day	3/day	Philippines	Mobile	1–2M	40–50K	2.04%	2K+	Aug–Nov
Campaign 4Push	Smart CPC	$20/day	2/day	Indonesia	Mobile	900–950K	8K+	0.88%	500+	Sep–Nov
Campaign 5Facebook & Instagram	Smart CPC	$20/day	1/day	Malaysia	Desktop	850–900K	15–20K	1.88%	1K+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~1.8MCTR 1.17%First month

Jul~2.1MCTR 1.47%

Aug~2.6MCTR 1.70%

Sep~2.7MCTR 1.76%

Oct~3.6MCTR 1.71%

Nov~4.0MCTR 2.09%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.