Case studies › Travel

A car rental company promotes rental bookings to 7M+ people in Poland

A car rental company promoted rental bookings with Facebook & Instagram and push ads on PPCmate, reaching 7–8M impressions over 4 months, at 1.85–1.90% click-through rate.

Facebook & InstagramPushSales / CPAEuropeBrand

7–8Mimpressions

130–140Kclicks

1.85–1.90%click-through rate

8K+tracked conversions

At a glance

IndustryTravel

GoalSales / CPA

Ad formatsFacebook & Instagram, Push

RegionEurope

AdvertiserBrand

The challenge

A car rental company wanted more people to see rental bookings, in Poland, Germany, Italy, without a big media budget or a marketing team running it every day.

What they did

Ran 46 campaigns on Facebook & Instagram and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 26 of 46 campaigns.
Kept spend on proven placements with an allow list on 15 of 46 campaigns.
Used day-parting on 30 of 46 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 27 of 46 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Poland58%

Germany23%

Italy13%

Peru3%

Qatar2%

Egypt1%

Devices

Impressions by device

Mobile · 55%

Desktop · 41%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 8:00, 12:00, 13:00, 17:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.85%

~30%of impressions from push · CTR 0.79%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$100/day	3/day	Poland	Desktop	900–950K	5K+	0.63%	300+	Aug–Nov
Campaign 2Facebook & Instagram	Smart CPC	$50/day	3/day	Germany	Mobile	850–900K	10–15K	1.49%	700+	Sep–Nov
Campaign 3Facebook & Instagram	Smart CPC	$100/day	2/day	Italy	Mobile	650–700K	9K+	1.47%	600+	Oct–Nov
Campaign 4Push	Fixed CPC	$25/day	2/day	Poland	Mobile	400–450K	3K+	0.88%	200+	Nov
Campaign 5Facebook & Instagram	Smart CPC	$100/day	3/day	Germany	Desktop	250–300K	3K+	1.41%	200+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~1.3MCTR 1.28%First month

Sep~1.6MCTR 1.73%

Oct~1.7MCTR 1.80%

Nov~2.3MCTR 2.35%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.