Case studies › Media & Entertainment

A concert promoter wins 450K+ impressions in Poland and Germany at a low cost

A concert promoter promoted ticket sales with Facebook & Instagram and push ads on PPCmate, reaching 450–500K impressions over 6 months, at 1.70–1.75% click-through rate.

Facebook & InstagramPushSales / CPAEuropeBrand

450–500Kimpressions

8K+clicks

1.70–1.75%click-through rate

400+tracked conversions

At a glance

IndustryMedia & Entertainment

GoalSales / CPA

Ad formatsFacebook & Instagram, Push

RegionEurope

AdvertiserBrand

The challenge

A concert promoter wanted more people to see ticket sales, in Poland, Germany, Italy, without a big media budget or a marketing team running it every day.

What they did

Ran 26 campaigns on Facebook & Instagram and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 23 of 26 campaigns.
Kept spend on proven placements with an allow list on 6 of 26 campaigns.
Used day-parting on 19 of 26 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 11 of 26 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Poland58%

Germany23%

Italy13%

Australia3%

Qatar2%

Egypt1%

Devices

Impressions by device

Mobile · 69%

Desktop · 29%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 12:00, 17:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.53%

~30%of impressions from push · CTR 0.87%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$25/day	3/day	Poland	Desktop	200–250K	1K+	0.70%	94	Jun–Nov
Campaign 2Facebook & Instagram	Smart CPC	$10/day	3/day	Germany	Mobile	90–100K	1K+	1.34%	98	Jul–Nov
Campaign 3Facebook & Instagram	Smart CPC	$100/day	3/day	Italy	Mobile	30–40K	600+	2.02%	37	Aug–Nov
Campaign 4Push	Smart CPC	$10/day	1/day	Poland	Mobile	10–15K	100+	0.90%	10	Sep–Nov
Campaign 5Facebook & Instagram	Smart CPC	$10/day	1/day	Germany	Desktop	10–15K	200+	1.80%	15	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~55KCTR 1.15%First month

Jul~60KCTR 1.62%

Aug~74KCTR 1.47%

Sep~87KCTR 1.95%

Oct~92KCTR 2.07%

Nov~103KCTR 1.89%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.