Case studies › Health & Beauty

A haircare brand grows results month after month in Poland and Germany

A haircare brand promoted haircare kits with Facebook & Instagram and push ads on PPCmate, reaching 2–3M impressions over 8 months, at 1.80–1.85% click-through rate.

Facebook & InstagramPushSales / CPAEuropeBrand

2–3Mimpressions

40–50Kclicks

1.80–1.85%click-through rate

2K+tracked conversions

At a glance

IndustryHealth & Beauty

GoalSales / CPA

Ad formatsFacebook & Instagram, Push

RegionEurope

AdvertiserBrand

The challenge

A haircare brand wanted more people to see haircare kits, in Poland, Germany, Italy, without a big media budget or a marketing team running it every day.

What they did

Ran 46 campaigns on Facebook & Instagram and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 30 of 46 campaigns.
Kept spend on proven placements with an allow list on 14 of 46 campaigns.
Used day-parting on 22 of 46 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 23 of 46 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Poland58%

Germany23%

Italy13%

Italy3%

Poland2%

Qatar1%

Devices

Impressions by device

Mobile · 56%

Desktop · 40%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 12:00, 17:00, 20:00, 22:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.89%

~30%of impressions from push · CTR 0.88%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$10/day	1/day	Poland	Desktop	1–2M	9K+	0.86%	600+	Apr–Nov
Campaign 2Facebook & Instagram	Fixed CPC	$25/day	2/day	Germany	Mobile	90–100K	1K+	1.54%	100+	May–Nov
Campaign 3Facebook & Instagram	Smart CPC	$25/day	1/day	Italy	Mobile	80–90K	1K+	1.38%	55	Jun–Nov
Campaign 4Push	Smart CPC	$100/day	2/day	Poland	Mobile	70–80K	700+	0.89%	45	Jul–Nov
Campaign 5Facebook & Instagram	Smart CPC	$100/day	3/day	Germany	Desktop	70–80K	1K+	1.95%	78	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~174KCTR 1.36%First month

May~221KCTR 1.41%

Jun~251KCTR 1.38%

Jul~299KCTR 1.73%

Aug~341KCTR 1.53%

Sep~335KCTR 1.90%

Oct~398KCTR 2.09%

Nov~440KCTR 2.37%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.