Case studies › Finance & Fintech

A budgeting app wins 5M+ impressions in Indonesia and Malaysia at a low cost

A budgeting app promoted app downloads with TikTok and pop-under ads on PPCmate, reaching 5–6M impressions over 7 months, at 1.15–1.20% click-through rate.

TikTokPop-underApp installsAsia-PacificApp developer

5–6Mimpressions

60–70Kclicks

1.15–1.20%click-through rate

4K+tracked conversions

At a glance

IndustryFinance & Fintech

GoalApp installs

Ad formatsTikTok, Pop-under

RegionAsia-Pacific

AdvertiserApp developer

The challenge

A budgeting app wanted more people to see app downloads, in Indonesia, Malaysia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 12 campaigns on TikTok and Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 8 of 12 campaigns.
Kept spend on proven placements with an allow list on 4 of 12 campaigns.
Used day-parting on 7 of 12 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 6 of 12 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Indonesia58%

Malaysia23%

Philippines13%

Qatar3%

Japan2%

Egypt1%

Devices

Impressions by device

Mobile · 66%

Desktop · 31%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 14:00, 17:00, 18:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from TikTok · CTR 1.07%

~30%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPC	$25/day	1/day	Indonesia	Desktop	700–750K	—	—	4K+	May–Nov
Campaign 2TikTok	Fixed CPC	$10/day	3/day	Malaysia	Mobile	700–750K	10–15K	1.68%	600+	Jun–Nov
Campaign 3TikTok	Smart CPC	$20/day	3/day	Philippines	Mobile	600–650K	7K+	1.14%	400+	Jul–Nov
Campaign 4Pop-under	Fixed CPC	$20/day	3/day	Indonesia	Mobile	550–600K	—	—	2K+	Aug–Nov
Campaign 5TikTok	Fixed CPC	$20/day	1/day	Malaysia	Desktop	550–600K	6K+	1.18%	400+	Sep–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

7 months on PPCmate, month by month

May~456KCTR 0.92%First month

Jun~591KCTR 1.03%

Jul~760KCTR 0.91%

Aug~770KCTR 1.13%

Sep~889KCTR 1.27%

Oct~1.1MCTR 1.32%Peak

Nov~1.1MCTR 1.32%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.