Case studies › Apps & Utilities

A phone cleaner app promotes Android installs to 850K+ people in Poland

A phone cleaner app promoted Android installs with TikTok and pop-under ads on PPCmate, reaching 850–900K impressions over 4 months, at 1.00–1.05% click-through rate.

TikTokPop-underApp installsEuropeApp developer

850–900Kimpressions

9K+clicks

1.00–1.05%click-through rate

400+tracked conversions

At a glance

IndustryApps & Utilities

GoalApp installs

Ad formatsTikTok, Pop-under

RegionEurope

AdvertiserApp developer

The challenge

A phone cleaner app wanted more people to see Android installs, in Poland, Germany, Italy, without a big media budget or a marketing team running it every day.

What they did

Ran 47 campaigns on TikTok and Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 33 of 47 campaigns.
Kept spend on proven placements with an allow list on 15 of 47 campaigns.
Used day-parting on 29 of 47 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 23 of 47 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Poland58%

Germany23%

Italy13%

Qatar3%

Japan2%

Australia1%

Devices

Impressions by device

Mobile · 60%

Desktop · 37%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 14:00, 18:00, 19:00.

Ad formats

How the impressions split

~70%of impressions from TikTok · CTR 1.19%

~30%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Fixed CPC	$100/day	3/day	Poland	Desktop	250–300K	—	—	1K+	Aug–Nov
Campaign 2TikTok	Smart CPC	$20/day	2/day	Germany	Mobile	60–70K	900+	1.44%	55	Sep–Nov
Campaign 3TikTok	Smart CPC	$20/day	1/day	Italy	Mobile	50–60K	800+	1.55%	55	Oct–Nov
Campaign 4Pop-under	Smart CPC	$50/day	3/day	Poland	Mobile	30–40K	—	—	200+	Nov
Campaign 5TikTok	Fixed CPC	$100/day	2/day	Germany	Desktop	30–40K	500+	1.45%	35	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~172KCTR 0.78%First month

Sep~191KCTR 0.90%

Oct~253KCTR 1.03%

Nov~274KCTR 1.33%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.