Case studies › Apps & Utilities

An Android app drives Google Play visits in 10+ countries

An Android app developer promoted Google Play installs with pop-under and display ads on PPCmate, reaching 250–300K impressions over 7 months.

Pop-underDisplayApp installsGlobalApp developer

250–300Kimpressions

120–130Ktracked conversions

10+ countries7 months running

At a glance

IndustryApps & Utilities

GoalApp installs

Ad formatsPop-under, Display

RegionGlobal

AdvertiserApp developer

The challenge

An Android app developer wanted more people to see Google Play installs, in India, United States, France, without a big media budget or a marketing team running it every day.

What they did

Ran 23 campaigns on Pop-under and Display, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 6 of 23 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

India27%

United States14%

France10%

Brazil4%

Japan3%

Iraq3%

UAE2%

IRN2%

Devices

Impressions by device

Mobile · 77%

Desktop · 19%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 0:00, 7:00, 14:00, 22:00.

Ad formats

How the impressions split

~74%of impressions from pop-under · paid per view

~23%of impressions from display · CTR 0.35%

~3%of impressions from push · CTR 0.71%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Fixed CPM	$110/day	—	France	Mobile	90–100K	—	—	400+	Jun
Campaign 2Display	Fixed CPM	$10/day	—	India	Mobile	60–70K	200+	0.36%	18	Mar
Campaign 3Pop-under	Fixed CPM	$30/day	—	Brazil	Mobile	25–30K	—	—	100+	Jun
Campaign 4Pop-under	Fixed CPM	$20/day	—	India	Mobile	25–30K	—	—	100+	Jun
Campaign 5Pop-under	Fixed CPM	$10/day	—	United States	Mobile	15–20K	—	—	100+	Jun

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

7 months on PPCmate, month by month

Mar~27K11837 conv.First month

Jun~28K11837 conv.

Jul~32K14685 conv.

Aug~42K16554 conv.

Sep~45K19491 conv.

Oct~57K26166 conv.

Nov~57K24208 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.