Case studies › Finance & Fintech

An online broker reaches new traders in Latin America and India

An online trading broker promoted trading account sign-ups with display and pop-under ads on PPCmate, reaching 550–600K impressions over 6 months, at 0.30–0.35% click-through rate.

DisplayPop-underSign-upsGlobalBrand

550–600Kimpressions

1K+clicks

0.30–0.35%click-through rate

99tracked conversions

At a glance

IndustryFinance & Fintech

GoalSign-ups

Ad formatsDisplay, Pop-under

RegionGlobal

AdvertiserBrand

The challenge

An online trading broker wanted more people to see trading account sign-ups, in India, Brazil, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 6 campaigns on Display and Pop-under.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Kept spend on proven placements with an allow list on 4 of 6 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India77%

Brazil23%

Devices

Impressions by device

Mobile · 91%

Desktop · 8%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 6:00, 8:00, 14:00, 21:00.

Ad formats

How the impressions split

~96%of impressions from display · CTR 0.28%

~4%of impressions from pop-under · paid per view

Vs. the platform

Click-through rate: above typical

This case 0.31%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPM	$15/day	1/day	India	Mobile	500–550K	2K+	0.40%	100+	Feb–May
Campaign 2Pop-under	Smart CPM	$5/day	1/day	Brazil	Mobile	20–25K	—	—	100+	Jun
Campaign 3Display	Fixed CPM	$5/day	1/day	India	Desktop	1K+	6	0.39%	—	Mar

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Feb~64KCTR 0.24%First month

Mar~69KCTR 0.23%

Apr~82KCTR 0.28%

May~106KCTR 0.30%

Jun~112KCTR 0.35%

Sep~137KCTR 0.39%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.