Case studies › Finance & Fintech
A lead-generation network runs 3M+ pop-under visits in the US and Canada
A North American lead-generation network promoted lead-generation offers with pop-under ads on PPCmate, reaching 3–4M impressions over 10 months.
Pop-underLeadsNorth AmericaAffiliate
3–4Mimpressions
15–20Ktracked conversions
2 countries10 months running
At a glance
IndustryFinance & Fintech
GoalLeads
Ad formatsPop-under
RegionNorth America
AdvertiserAffiliate
The challenge
A North American lead-generation network wanted more people to see lead-generation offers, in United States, Canada, without a big media budget or a marketing team running it every day.
What they did
- Ran 17 campaigns on Pop-under, split by offer and country.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 12 of 17 campaigns.
- Used day-parting on 6 of 17 campaigns to run only in the best hours.
- Turned on AI optimization on 15 of 17 campaigns to shift budget toward what worked.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
United States71%
Canada29%
Devices
Impressions by device
Mobile · 65%
Desktop · 30%
Tablet · 5%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 13:00, 14:00, 15:00, 16:00.
Ad formats
How the impressions split
~98%of impressions from pop-under · paid per view
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Pop-under | Smart CPM | $400/day | 3/day | United States | Mobile | 1–2M | — | — | 8K+ | Feb–Nov | |
| Campaign 2Pop-under | Smart CPM | $300/day | 1/day | United States | Mobile | 1–2M | — | — | 7K+ | Feb–Nov | |
| Campaign 3Pop-under | Smart CPM | $300/day | 3/day | United States | Mobile | 400–450K | — | — | 1K+ | Feb–Oct | |
| Campaign 4Pop-under | Smart CPM | $300/day | 3/day | United States | Mobile | 150–160K | — | — | 900+ | Feb–Oct | |
| Campaign 5Pop-under | Fixed CPM | $300/day | 3/day | United States | Mobile | 150–160K | — | — | 900+ | Mar–Oct |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
10 months on PPCmate, month by month
Feb~175K890 conv.First month
Mar~201K986 conv.
Apr~231K957 conv.
May~285K1453 conv.
Jun~326K1540 conv.
Jul~379K1564 conv.
Aug~395K1629 conv.
Sep~470K2020 conv.
Oct~495K2829 conv.
Nov~518K2874 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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