Case studies › Finance & Fintech

A forex education site reaches 850K+ people in Japan with pop-under ads

A forex education site promoted trading course sign-ups with pop-under ads on PPCmate, reaching 850–900K impressions over 5 months.

Pop-underLeadsAsia-PacificAffiliate

850–900Kimpressions

4K+tracked conversions

6 countries5 months running

At a glance

IndustryFinance & Fintech

GoalLeads

Ad formatsPop-under

RegionAsia-Pacific

AdvertiserAffiliate

The challenge

A forex education site wanted more people to see trading course sign-ups, in Japan, Australia, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 24 campaigns on Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 13 of 24 campaigns.
Kept spend on proven placements with an allow list on 7 of 24 campaigns.
Used day-parting on 17 of 24 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 14 of 24 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Japan58%

Australia23%

Malaysia13%

Poland3%

Australia2%

Qatar1%

Devices

Impressions by device

Mobile · 81%

Desktop · 18%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 8:00, 9:00, 10:00, 11:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Fixed CPM	$20/day	2/day	Japan	Desktop	140–150K	—	—	800+	Jul–Nov
Campaign 2Pop-under	Fixed CPM	$50/day	3/day	Australia	Mobile	80–90K	—	—	300+	Aug–Nov
Campaign 3Pop-under	Smart CPM	$100/day	1/day	Malaysia	Mobile	50–60K	—	—	300+	Sep–Nov
Campaign 4Pop-under	Fixed CPM	$50/day	3/day	Japan	Mobile	50–60K	—	—	200+	Oct–Nov
Campaign 5Pop-under	Smart CPM	$25/day	2/day	Australia	Desktop	40–50K	—	—	300+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~113K611 conv.First month

Aug~146K801 conv.

Sep~179K631 conv.

Oct~197K1095 conv.

Nov~238K1129 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.