Case studies › SaaS & B2B

A project management tool wins 8M+ impressions in Mexico and Brazil at a low cost

A project management tool promoted team trials with TikTok ads on PPCmate, reaching 8–9M impressions over 4 months, at 1.55–1.60% click-through rate.

TikTokSign-upsLATAMBrand

8–9Mimpressions

120–130Kclicks

1.55–1.60%click-through rate

8K+tracked conversions

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsTikTok

RegionLATAM

AdvertiserBrand

The challenge

A project management tool wanted more people to see team trials, in Mexico, Brazil, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 40 campaigns on TikTok, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 24 of 40 campaigns.
Kept spend on proven placements with an allow list on 13 of 40 campaigns.
Used day-parting on 33 of 40 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 22 of 40 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Mexico58%

Brazil23%

Peru13%

Egypt3%

Poland2%

Australia1%

Devices

Impressions by device

Mobile · 63%

Desktop · 34%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 6:00, 11:00, 21:00.

Ad formats

How the impressions split

~100%of impressions from TikTok · CTR 1.63%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1TikTok	Smart CPC	$10/day	3/day	Mexico	Desktop	2–3M	30–40K	1.17%	2K+	Aug–Nov
Campaign 2TikTok	Fixed CPC	$10/day	1/day	Brazil	Mobile	1–2M	15–20K	1.51%	1K+	Sep–Nov
Campaign 3TikTok	Fixed CPC	$10/day	3/day	Peru	Mobile	900–950K	10–15K	1.52%	700+	Oct–Nov
Campaign 4TikTok	Smart CPC	$10/day	1/day	Mexico	Mobile	450–500K	6K+	1.44%	400+	Nov
Campaign 5TikTok	Smart CPC	$25/day	2/day	Brazil	Desktop	250–300K	3K+	1.13%	200+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~1.5MCTR 1.11%First month

Sep~1.9MCTR 1.22%

Oct~2.3MCTR 1.75%Peak

Nov~2.3MCTR 1.97%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.