Case studies › SaaS & B2B

A no-code app builder reaches founders in India, the US and the UK

A no-code app builder promoted free trials with display ads on PPCmate, reaching 200–250K impressions over 3 months, at 0.40–0.45% click-through rate.

DisplaySign-upsGlobalBrand

200–250Kimpressions

1K+clicks

0.40–0.45%click-through rate

70tracked conversions

At a glance

IndustrySaaS & B2B

GoalSign-ups

Ad formatsDisplay

RegionGlobal

AdvertiserBrand

The challenge

A no-code app builder wanted more people to see free trials, in India, United States, United Kingdom, without a big media budget or a marketing team running it every day.

What they did

Ran 20 campaigns on Display, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 5 of 20 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India81%

United States16%

United Kingdom3%

Devices

Impressions by device

Mobile · 70%

Desktop · 30%

Tablet · 0%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 14:00, 21:00, 23:00.

Ad formats

How the impressions split

~100%of impressions from display · CTR 0.38%

Vs. the platform

Click-through rate: above typical

This case 0.44%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPM	$6/day	—	India	Mobile	50–60K	200+	0.42%	12	Mar
Campaign 2Display	Fixed CPM	$4/day	—	India	Desktop	40–50K	100+	0.42%	13	Mar
Campaign 3Display	Fixed CPM	$4/day	—	United States	Desktop	40–50K	100+	0.48%	11	Mar
Campaign 4Display	Fixed CPM	$3/day	—	India	Mobile	30–40K	100+	0.35%	7	Feb
Campaign 5Display	Fixed CPM	$3/day	—	India	Mobile	30–40K	100+	0.37%	8	Feb

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

3 months on PPCmate, month by month

Feb~65KCTR 0.29%First month

Mar~84KCTR 0.46%

Aug~99KCTR 0.53%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.