Case studies › SaaS & B2B

Business expense software tests display ads with US decision makers

A business expense software promoted a business software trial with display ads on PPCmate, reaching 100–110K impressions over 2 months, at 0.25–0.30% click-through rate.

DisplayLeadsNorth AmericaBrand

100–110Kimpressions

200+clicks

0.25–0.30%click-through rate

1 countries2 months running

At a glance

IndustrySaaS & B2B

GoalLeads

Ad formatsDisplay

RegionNorth America

AdvertiserBrand

The challenge

A business expense software wanted more people to see a business software trial, in United States, without a big media budget or a marketing team running it every day.

What they did

Ran 5 campaigns on Display.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 4 of 5 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States100%

Devices

Impressions by device

Mobile · 60%

Desktop · 39%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 1:00, 12:00, 13:00.

Ad formats

How the impressions split

~100%of impressions from display · CTR 0.27%

Vs. the platform

Click-through rate: above typical

This case 0.27%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

	Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
	Campaign 1Display	Fixed CPM	$1/day	—	United States	Mobile	100–110K	400+	0.40%	23	Feb–Mar

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

2 months on PPCmate, month by month

Feb~49KCTR 0.20%First month

Mar~54KCTR 0.34%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.