Case studies › Education
A university scales programme enquiries across 9 countries with Facebook and Instagram ads
A university promoted programme enquiries with Facebook & Instagram ads on PPCmate, reaching 1–2M impressions over 8 months, at 1.80–1.85% click-through rate.
Facebook & InstagramLeadsNorth AmericaBrand
1–2Mimpressions
25–30Kclicks
1.80–1.85%click-through rate
1K+tracked conversions
At a glance
IndustryEducation
GoalLeads
Ad formatsFacebook & Instagram
RegionNorth America
AdvertiserBrand
The challenge
A university wanted more people to see programme enquiries, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.
What they did
- Ran 39 campaigns on Facebook & Instagram, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 23 of 39 campaigns.
- Kept spend on proven placements with an allow list on 17 of 39 campaigns.
- Used day-parting on 21 of 39 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 16 of 39 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
United States58%
Canada23%
Puerto Rico13%
Italy3%
Poland2%
Australia1%
Devices
Impressions by device
Mobile · 75%
Desktop · 23%
Tablet · 2%
Best time of day
Hour by hour (UTC)
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Darker = higher click-through rate. Strongest hours (UTC): 2:00, 6:00, 7:00, 9:00.
Ad formats
How the impressions split
~100%of impressions from Facebook & Instagram · CTR 1.98%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Facebook & Instagram | Smart CPC | $10/day | 2/day | United States | Desktop | 300–350K | 6K+ | 1.87% | 300+ | Apr–Nov | |
| Campaign 2Facebook & Instagram | Fixed CPC | $20/day | 2/day | Canada | Mobile | 250–300K | 5K+ | 2.03% | 300+ | May–Nov | |
| Campaign 3Facebook & Instagram | Smart CPC | $10/day | 3/day | Puerto Rico | Mobile | 180–190K | 2K+ | 1.48% | 200+ | Jun–Nov | |
| Campaign 4Facebook & Instagram | Smart CPC | $10/day | 3/day | United States | Mobile | 150–160K | 3K+ | 1.99% | 200+ | Jul–Nov | |
| Campaign 5Facebook & Instagram | Smart CPC | $25/day | 3/day | Canada | Desktop | 40–50K | 700+ | 1.68% | 42 | Aug–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
8 months on PPCmate, month by month
Apr~108KCTR 1.49%First month
May~126KCTR 1.52%
Jun~153KCTR 1.44%
Jul~182KCTR 1.51%
Aug~217KCTR 2.04%
Sep~252KCTR 1.84%
Oct~270KCTR 2.05%Peak
Nov~260KCTR 2.28%Latest
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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