Case studies › Finance & Fintech
How an insurance broker promotes insurance quotes in the US and Canada with Facebook and Instagram ads
An insurance broker promoted insurance quotes with Facebook & Instagram ads on PPCmate, reaching 4–5M impressions over 6 months, at 1.35–1.40% click-through rate.
Facebook & InstagramLeadsNorth AmericaBrand
4–5Mimpressions
60–70Kclicks
1.35–1.40%click-through rate
4K+tracked conversions
At a glance
IndustryFinance & Fintech
GoalLeads
Ad formatsFacebook & Instagram
RegionNorth America
AdvertiserBrand
The challenge
An insurance broker wanted more people to see insurance quotes, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.
What they did
- Ran 15 campaigns on Facebook & Instagram, split by offer and country.
- Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
- Capped frequency on all campaigns so the same person didn't see the ad too often.
- Blocked weak placements with a block list on 9 of 15 campaigns.
- Kept spend on proven placements with an allow list on 6 of 15 campaigns.
- Used day-parting on 12 of 15 campaigns to run only in the best hours.
- Adjusted bids per traffic source with Source Bids on 5 of 15 campaigns.
Growth over time
Impressions per month
ImpressionsClick-through rate per month (best month in green)
Where the audience came from
Impressions by country
United States58%
Canada23%
Puerto Rico13%
Italy3%
Poland2%
Japan1%
Devices
Impressions by device
Mobile · 80%
Desktop · 19%
Tablet · 2%
Best time of day
Hour by hour (UTC)
0
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Darker = higher click-through rate. Strongest hours (UTC): 0:00, 3:00, 4:00, 23:00.
Ad formats
How the impressions split
~100%of impressions from Facebook & Instagram · CTR 1.21%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Facebook & Instagram | Smart CPC | $100/day | 2/day | United States | Desktop | 900–950K | 10–15K | 1.35% | 600+ | Jun–Nov | |
| Campaign 2Facebook & Instagram | Smart CPC | $25/day | 1/day | Canada | Mobile | 700–750K | 10–15K | 1.37% | 600+ | Jul–Nov | |
| Campaign 3Facebook & Instagram | Smart CPC | $100/day | 3/day | Puerto Rico | Mobile | 450–500K | 6K+ | 1.39% | 300+ | Aug–Nov | |
| Campaign 4Facebook & Instagram | Smart CPC | $10/day | 3/day | United States | Mobile | 400–450K | 6K+ | 1.63% | 400+ | Sep–Nov | |
| Campaign 5Facebook & Instagram | Smart CPC | $25/day | 3/day | Canada | Desktop | 300–350K | 4K+ | 1.41% | 300+ | Oct–Nov |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
6 months on PPCmate, month by month
Jun~525KCTR 1.10%First month
Jul~561KCTR 1.06%
Aug~743KCTR 1.26%
Sep~748KCTR 1.22%
Oct~959KCTR 1.58%
Nov~1.1MCTR 1.71%Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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