Case studies › Travel

A tour operator reaches 1M+ people in the Philippines and Indonesia with Facebook and Instagram ads

A tour operator promoted tour bookings with Facebook & Instagram ads on PPCmate, reaching 1–2M impressions over 6 months, at 1.40–1.45% click-through rate.

Facebook & InstagramLeadsAsia-PacificBrand

1–2Mimpressions

20–25Kclicks

1.40–1.45%click-through rate

1K+tracked conversions

At a glance

IndustryTravel

GoalLeads

Ad formatsFacebook & Instagram

RegionAsia-Pacific

AdvertiserBrand

The challenge

A tour operator wanted more people to see tour bookings, in Philippines, Indonesia, Thailand, without a big media budget or a marketing team running it every day.

What they did

Ran 43 campaigns on Facebook & Instagram, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 32 of 43 campaigns.
Kept spend on proven placements with an allow list on 13 of 43 campaigns.
Used day-parting on 33 of 43 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 21 of 43 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Philippines58%

Indonesia23%

Thailand13%

Italy3%

Qatar2%

Australia1%

Devices

Impressions by device

Mobile · 65%

Desktop · 32%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 2:00, 12:00, 19:00.

Ad formats

How the impressions split

~100%of impressions from Facebook & Instagram · CTR 1.32%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Facebook & Instagram	Smart CPC	$25/day	2/day	Philippines	Desktop	110–120K	1K+	1.61%	98	Jun–Nov
Campaign 2Facebook & Instagram	Smart CPC	$100/day	2/day	Indonesia	Mobile	90–100K	1K+	1.75%	95	Jul–Nov
Campaign 3Facebook & Instagram	Fixed CPC	$25/day	2/day	Thailand	Mobile	80–90K	1K+	1.74%	96	Aug–Nov
Campaign 4Facebook & Instagram	Smart CPC	$10/day	1/day	Philippines	Mobile	60–70K	1K+	1.68%	83	Sep–Nov
Campaign 5Facebook & Instagram	Smart CPC	$50/day	1/day	Indonesia	Desktop	60–70K	800+	1.32%	65	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~160KCTR 0.96%First month

Jul~180KCTR 1.22%

Aug~233KCTR 1.46%

Sep~254KCTR 1.39%

Oct~264KCTR 1.58%

Nov~344KCTR 1.60%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.