Case studies › SaaS & B2B

A cybersecurity vendor scales demo requests across 6 countries with Facebook and Instagram ads

A cybersecurity vendor promoted demo requests with Facebook & Instagram ads on PPCmate, reaching 20–25M impressions over 4 months, at 1.40–1.45% click-through rate.

Facebook & InstagramLeadsNorth AmericaBrand

20–25Mimpressions

300–350Kclicks

1.40–1.45%click-through rate

20–25Ktracked conversions

At a glance

IndustrySaaS & B2B

GoalLeads

Ad formatsFacebook & Instagram

RegionNorth America

AdvertiserBrand

The challenge

A cybersecurity vendor wanted more people to see demo requests, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.

What they did

Ran 38 campaigns on Facebook & Instagram, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 27 of 38 campaigns.
Kept spend on proven placements with an allow list on 12 of 38 campaigns.
Used day-parting on 28 of 38 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 18 of 38 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States58%

Canada23%

Puerto Rico13%

Qatar3%

Italy2%

Japan1%

Devices

Impressions by device

Mobile · 76%

Desktop · 22%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 7:00, 11:00, 14:00, 15:00.

Ad formats

How the impressions split

~100%of impressions from Facebook & Instagram · CTR 1.43%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Facebook & Instagram	Smart CPC	$100/day	3/day	United States	Desktop	3–4M	40–50K	1.42%	3K+	Aug–Nov
Campaign 2Facebook & Instagram	Fixed CPC	$100/day	1/day	Canada	Mobile	2–3M	30–40K	1.66%	2K+	Sep–Nov
Campaign 3Facebook & Instagram	Smart CPC	$25/day	1/day	Puerto Rico	Mobile	1–2M	25–30K	1.35%	1K+	Oct–Nov
Campaign 4Facebook & Instagram	Fixed CPC	$50/day	3/day	United States	Mobile	1–2M	20–25K	1.33%	1K+	Nov
Campaign 5Facebook & Instagram	Smart CPC	$20/day	1/day	Canada	Desktop	950K–1M	10–15K	1.41%	800+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~4.4MCTR 1.15%First month

Sep~5.3MCTR 1.21%

Oct~6.7MCTR 1.41%

Nov~7.1MCTR 1.81%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.