Case studies › Healthcare

How a dental clinic group promotes appointment bookings in the US and Canada with Facebook and Instagram ads

A dental clinic group promoted appointment bookings with Facebook & Instagram ads on PPCmate, reaching 450–500K impressions over 4 months, at 1.65–1.70% click-through rate.

Facebook & InstagramLeadsNorth AmericaBrand

450–500Kimpressions

7K+clicks

1.65–1.70%click-through rate

400+tracked conversions

At a glance

IndustryHealthcare

GoalLeads

Ad formatsFacebook & Instagram

RegionNorth America

AdvertiserBrand

The challenge

A dental clinic group wanted more people to see appointment bookings, in United States, Canada, Puerto Rico, without a big media budget or a marketing team running it every day.

What they did

Ran 56 campaigns on Facebook & Instagram, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 30 of 56 campaigns.
Kept spend on proven placements with an allow list on 18 of 56 campaigns.
Used day-parting on 32 of 56 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 26 of 56 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States58%

Canada23%

Puerto Rico13%

Egypt3%

Japan2%

Qatar1%

Devices

Impressions by device

Mobile · 70%

Desktop · 27%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 0:00, 5:00, 14:00, 20:00.

Ad formats

How the impressions split

~100%of impressions from Facebook & Instagram · CTR 1.81%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Facebook & Instagram	Fixed CPC	$10/day	2/day	United States	Desktop	130–140K	2K+	1.93%	100+	Aug–Nov
Campaign 2Facebook & Instagram	Smart CPC	$50/day	1/day	Canada	Mobile	20–25K	300+	1.69%	21	Sep–Nov
Campaign 3Facebook & Instagram	Smart CPC	$50/day	1/day	Puerto Rico	Mobile	15–20K	300+	1.89%	18	Oct–Nov
Campaign 4Facebook & Instagram	Smart CPC	$50/day	3/day	United States	Mobile	15–20K	200+	1.59%	18	Nov
Campaign 5Facebook & Instagram	Smart CPC	$100/day	3/day	Canada	Desktop	15–20K	300+	1.72%	15	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~88KCTR 1.18%First month

Sep~107KCTR 1.69%

Oct~119KCTR 1.69%

Nov~136KCTR 1.93%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.