Case studies › Media & Publishing

How a travel magazine promotes travel guides in Nigeria with native ads

A travel magazine promoted travel guides with native ads on PPCmate, reaching 800–850K impressions over 5 months, at 0.60–0.65% click-through rate.

NativeTrafficMiddle East & AfricaBrand

800–850Kimpressions

5K+clicks

0.60–0.65%click-through rate

300+tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsNative

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A travel magazine wanted more people to see travel guides, in Nigeria, Egypt, Algeria, without a big media budget or a marketing team running it every day.

What they did

Ran 16 campaigns on Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 13 of 16 campaigns.
Kept spend on proven placements with an allow list on 4 of 16 campaigns.
Used day-parting on 13 of 16 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 5 of 16 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Nigeria58%

Egypt23%

Algeria13%

Peru3%

Italy2%

Japan1%

Devices

Impressions by device

Mobile · 82%

Desktop · 17%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 5:00, 11:00, 17:00, 20:00.

Ad formats

How the impressions split

~100%of impressions from native · CTR 0.63%

Vs. the platform

Click-through rate: above typical

This case 0.62%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Fixed CPC	$25/day	2/day	Nigeria	Desktop	650–700K	4K+	0.64%	200+	Jul–Nov
Campaign 2Native	Smart CPC	$25/day	3/day	Egypt	Mobile	40–50K	200+	0.64%	19	Aug–Nov
Campaign 3Native	Smart CPC	$20/day	3/day	Algeria	Mobile	20–25K	100+	0.62%	9	Sep–Nov
Campaign 4Native	Smart CPC	$20/day	3/day	Nigeria	Mobile	15–20K	95	0.53%	7	Oct–Nov
Campaign 5Native	Smart CPC	$50/day	3/day	Egypt	Desktop	15–20K	100+	0.64%	6	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~117KCTR 0.45%First month

Aug~143KCTR 0.50%

Sep~167KCTR 0.54%

Oct~203KCTR 0.69%

Nov~217KCTR 0.80%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.