Case studies › Media & Publishing

A tech news site wins 400K+ impressions in Thailand at a low cost

A tech news site promoted articles and newsletters with Reddit and native ads on PPCmate, reaching 400–450K impressions over 9 months, at 0.80–0.85% click-through rate.

RedditNativeTrafficAsia-PacificBrand

400–450Kimpressions

3K+clicks

0.80–0.85%click-through rate

100+tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsReddit, Native

RegionAsia-Pacific

AdvertiserBrand

The challenge

A tech news site wanted more people to see articles and newsletters, in Thailand, Malaysia, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 22 campaigns on Reddit and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 13 of 22 campaigns.
Kept spend on proven placements with an allow list on 11 of 22 campaigns.
Used day-parting on 12 of 22 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 14 of 22 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Thailand58%

Malaysia23%

Indonesia13%

Japan3%

Australia2%

Peru1%

Devices

Impressions by device

Mobile · 69%

Desktop · 29%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 10:00, 17:00, 21:00.

Ad formats

How the impressions split

~70%of impressions from Reddit · CTR 0.77%

~30%of impressions from native · CTR 0.54%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$20/day	3/day	Thailand	Desktop	100–110K	600+	0.59%	40	Mar–Nov
Campaign 2Reddit	Smart CPC	$25/day	1/day	Malaysia	Mobile	30–40K	200+	0.64%	15	Apr–Nov
Campaign 3Reddit	Fixed CPC	$25/day	1/day	Indonesia	Mobile	25–30K	100+	0.63%	9	May–Nov
Campaign 4Native	Fixed CPC	$25/day	1/day	Thailand	Mobile	20–25K	100+	0.54%	8	Jun–Nov
Campaign 5Reddit	Fixed CPC	$50/day	3/day	Malaysia	Desktop	20–25K	100+	0.78%	12	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~24KCTR 0.53%First month

Apr~26KCTR 0.60%

May~37KCTR 0.62%

Jun~37KCTR 0.75%

Jul~42KCTR 0.69%

Aug~55KCTR 0.82%

Sep~51KCTR 0.92%

Oct~64KCTR 0.89%

Nov~72KCTR 1.02%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.