Case studies › Media & Publishing

A parenting blog reaches 15M+ people in the UAE and Saudi Arabia with Reddit and native ads

A parenting blog promoted parenting tips with Reddit and native ads on PPCmate, reaching 15–16M impressions over 10 months, at 0.65–0.70% click-through rate.

RedditNativeTrafficMiddle East & AfricaBrand

15–16Mimpressions

100–110Kclicks

0.65–0.70%click-through rate

6K+tracked conversions

At a glance

IndustryMedia & Publishing

GoalTraffic

Ad formatsReddit, Native

RegionMiddle East & Africa

AdvertiserBrand

The challenge

A parenting blog wanted more people to see parenting tips, in UAE, Saudi Arabia, Qatar, without a big media budget or a marketing team running it every day.

What they did

Ran 27 campaigns on Reddit and Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 21 of 27 campaigns.
Kept spend on proven placements with an allow list on 7 of 27 campaigns.
Used day-parting on 15 of 27 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 10 of 27 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

UAE58%

Saudi Arabia23%

Qatar13%

Peru3%

Poland2%

Egypt1%

Devices

Impressions by device

Mobile · 73%

Desktop · 25%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 2:00, 3:00, 7:00, 12:00.

Ad formats

How the impressions split

~70%of impressions from Reddit · CTR 0.65%

~30%of impressions from native · CTR 0.47%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$25/day	1/day	UAE	Desktop	2–3M	10–15K	0.61%	700+	Feb–Nov
Campaign 2Reddit	Smart CPC	$20/day	3/day	Saudi Arabia	Mobile	1–2M	8K+	0.82%	400+	Mar–Nov
Campaign 3Reddit	Smart CPC	$50/day	3/day	Qatar	Mobile	850–900K	5K+	0.66%	400+	Apr–Nov
Campaign 4Native	Smart CPC	$20/day	2/day	UAE	Mobile	800–850K	3K+	0.43%	200+	May–Nov
Campaign 5Reddit	Fixed CPC	$50/day	1/day	Saudi Arabia	Desktop	800–850K	6K+	0.76%	300+	Jun–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

10 months on PPCmate, month by month

Feb~773KCTR 0.49%First month

Mar~974KCTR 0.59%

Apr~1.2MCTR 0.63%

May~1.2MCTR 0.59%

Jun~1.4MCTR 0.68%

Jul~1.5MCTR 0.70%

Aug~1.9MCTR 0.63%

Sep~1.9MCTR 0.76%

Oct~2.1MCTR 0.72%

Nov~2.3MCTR 0.82%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.