Case studies › Healthcare

A telehealth service grows results month after month in Thailand

A telehealth service promoted online consultations with native ads on PPCmate, reaching 7–8M impressions over 8 months, at 0.45–0.50% click-through rate.

NativeLeadsAsia-PacificBrand

7–8Mimpressions

30–40Kclicks

0.45–0.50%click-through rate

1K+tracked conversions

At a glance

IndustryHealthcare

GoalLeads

Ad formatsNative

RegionAsia-Pacific

AdvertiserBrand

The challenge

A telehealth service wanted more people to see online consultations, in Thailand, Malaysia, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 50 campaigns on Native, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 36 of 50 campaigns.
Kept spend on proven placements with an allow list on 23 of 50 campaigns.
Used day-parting on 29 of 50 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 31 of 50 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Thailand58%

Malaysia23%

Indonesia13%

Qatar3%

Egypt2%

Poland1%

Devices

Impressions by device

Mobile · 62%

Desktop · 35%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 10:00, 17:00, 18:00, 19:00.

Ad formats

How the impressions split

~100%of impressions from native · CTR 0.44%

Vs. the platform

Click-through rate: above typical

This case 0.46%

LowTypical native 0.10–0.19%High

Typical = middle half of 24 native campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Native	Smart CPC	$25/day	3/day	Thailand	Desktop	1–2M	10–15K	0.65%	700+	Apr–Nov
Campaign 2Native	Smart CPC	$50/day	3/day	Malaysia	Mobile	450–500K	2K+	0.54%	100+	May–Nov
Campaign 3Native	Fixed CPC	$25/day	1/day	Indonesia	Mobile	450–500K	2K+	0.55%	100+	Jun–Nov
Campaign 4Native	Smart CPC	$100/day	3/day	Thailand	Mobile	350–400K	2K+	0.56%	100+	Jul–Nov
Campaign 5Native	Fixed CPC	$100/day	2/day	Malaysia	Desktop	250–300K	1K+	0.59%	100+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

8 months on PPCmate, month by month

Apr~486KCTR 0.31%First month

May~659KCTR 0.35%

Jun~662KCTR 0.42%

Jul~844KCTR 0.45%

Aug~869KCTR 0.51%

Sep~983KCTR 0.48%

Oct~1.3MCTR 0.53%Peak

Nov~1.3MCTR 0.50%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.