Case studies › SaaS & B2B
A survey campaign collects answers across North America and the UK
An online survey campaign promoted survey responses with pop-under ads on PPCmate, reaching 170–180K impressions over 9 months.
Pop-underLeadsGlobalBrand
170–180Kimpressions
10–15Ktracked conversions
10+ countries9 months running
At a glance
IndustrySaaS & B2B
GoalLeads
Ad formatsPop-under
RegionGlobal
AdvertiserBrand
The challenge
An online survey campaign wanted more people to see survey responses, in United States, Canada, United Kingdom, without a big media budget or a marketing team running it every day.
What they did
- Ran 102 campaigns on Pop-under, split by offer and country.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on 35 of 102 campaigns so the same person didn't see the ad too often.
- Used day-parting on 86 of 102 campaigns to run only in the best hours.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
United States16%
Canada8%
United Kingdom6%
ZAF5%
India3%
Egypt3%
Pakistan3%
Indonesia3%
Devices
Impressions by device
Mobile · 51%
Desktop · 44%
Tablet · 5%
Best time of day
Hour by hour (UTC)
0
1
2
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9
10
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Darker = more impressions. Strongest hours (UTC): 0:00, 1:00, 2:00, 12:00.
Ad formats
How the impressions split
~96%of impressions from pop-under · paid per view
~1%of impressions from display · CTR 0.68%
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Pop-under | Fixed CPM | $0/day | — | India | Mobile | 30–40K | — | — | 100+ | Apr–Nov | |
| Campaign 2Pop-under | Smart CPM | $1/day | 2/day | United Kingdom | Desktop | 8K+ | — | — | 48 | Oct–Nov | |
| Campaign 3Pop-under | Fixed CPM | $0/day | 1/day | Pakistan | Desktop | 7K+ | — | — | 41 | Sep–Nov | |
| Campaign 4Pop-under | Smart CPM | $1/day | 2/day | United States | Desktop | 7K+ | — | — | 45 | Sep–Nov | |
| Campaign 5Pop-under | Fixed CPM | $0/day | — | India | Mobile | 5K+ | — | — | 38 | Apr–Aug |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
9 months on PPCmate, month by month
Mar~9K528 conv.First month
Apr~13K900 conv.
May~15K948 conv.
Jun~16K864 conv.
Jul~20K1344 conv.
Aug~22K1320 conv.
Sep~24K1584 conv.
Oct~25K1536 conv.
Nov~29K1296 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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