Case studies › SaaS & B2B
A B2B consultant builds a profile across the Gulf and South Asia
A B2B consultant promoted a professional profile with pop-under ads on PPCmate, reaching 500–550K impressions over 9 months.
Pop-underAwarenessGlobalBrand
500–550Kimpressions
2K+tracked conversions
10+ countries9 months running
At a glance
IndustrySaaS & B2B
GoalAwareness
Ad formatsPop-under
RegionGlobal
AdvertiserBrand
The challenge
A B2B consultant wanted more people to see a professional profile, in Saudi Arabia, India, Egypt, without a big media budget or a marketing team running it every day.
What they did
- Ran 13 campaigns on Pop-under, split by offer and country.
- Used a fixed price, so every impression cost the same and the budget was fully predictable.
- Capped frequency on 2 of 13 campaigns so the same person didn't see the ad too often.
Growth over time
Impressions per month
Impressions
Where the audience came from
Impressions by country
Saudi Arabia15%
India15%
Egypt9%
Iraq5%
OMN5%
Brazil3%
Qatar3%
JOR3%
Devices
Impressions by device
Mobile · 71%
Desktop · 25%
Tablet · 4%
Best time of day
Hour by hour (UTC)
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Darker = more impressions. Strongest hours (UTC): 5:00, 9:00, 10:00, 11:00.
Ad formats
How the impressions split
~100%of impressions from pop-under · paid per view
Inside PPCmate X
Top campaigns after optimisation
| Campaign | Pricing | Daily budget | Freq. cap | Top country | Device | Impressions | Clicks | CTR | Conversions | Ran | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign 1Pop-under | Fixed CPM | $50/day | — | Saudi Arabia | Mobile | 200–250K | — | — | 800+ | Feb–Sep | |
| Campaign 2Pop-under | Fixed CPM | $30/day | — | Iraq | Mobile | 150–160K | — | — | 1K+ | Feb–Aug | |
| Campaign 3Pop-under | Fixed CPM | $50/day | — | India | Mobile | 140–150K | — | — | 700+ | May–Sep | |
| Campaign 4Pop-under | Fixed CPM | $50/day | — | India | Mobile | 25–30K | — | — | 100+ | Apr–Oct | |
| Campaign 5Pop-under | Fixed CPM | $50/day | — | OMN | Mobile | 2 | — | — | — | Sep |
Example campaign set-up after optimisation. Names and figures are illustrative.
Timeline
9 months on PPCmate, month by month
Feb~33K144 conv.First month
Mar~36K146 conv.
Apr~43K222 conv.
May~57K200 conv.
Jun~63K346 conv.
Jul~65K387 conv.
Aug~80K414 conv.
Sep~76K452 conv.
Oct~91K439 conv.Peak
Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.
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